Beyond the watch: How Bangkok's evolving collectors are shaping global watch culture

Beyond the watch: How Bangkok's evolving collectors are shaping global watch culture

There was a time when luxury watch collecting in Thailand was primarily defined by two metrics - brand recognition and resale value. But walk into the Grand Prix d'Horlogerie de Genève (GPHG) Nomination Tour at Gaysorn Amarin this week, and the conversation sounds entirely different.

Beyond the price tag: How Bangkok's evolving collectors are shaping global watch culture

There was a time when luxury watch collecting in Thailand was primarily defined by two metrics - brand recognition and resale value. But walk into the Grand Prix d'Horlogerie de Genève (GPHG) Nomination Tour at Gaysorn Amarin this week, and the conversation sounds entirely different.